Wherever you are , in a crowd of a highway or in the comfort of your home , the Samsung is a part of your life . As a global leader , Samsung is on the forefront of change, anticipating what is desired by customers worldwide in tomorrow . With increasing net sales in 2007 reached $ 174.2 billion in total assets and liabilities in 2007 amounted to $ 302.9 billion and $ 192.7 billion . Employs 263,000 employees spread around the world , leveraging the power of the digital revolution to create breakthrough products and services that will take consumers and businesses beyond their imagination .
At Samsung , Samsung's business principle became the basis of any decisions made , including : Principle meets legal and ethical standards , principles of appreciative customers, shareholders and employees , the principle of social responsibility as a corporate citizen , the principle of keeping clean yan organizational culture , the principles concerned the environment , health , and safety .
Starting from a small export business in Taegu , Korea , Samsung has grown to become one of the world's leading electronics companies , specializing in digital appliances and media , semiconductors , memory , and system integration . Now the process and quality of innovative products and Samsung has been recognized in the world . It all became major milestones in Samsung 's history , showing how the company has developed its product range and achievement , increase revenue and market share , and follow its mission to provide a better life for customers all over the world .
On March 1, 1938 , and the founder and chairman Lee Byung - Chull started a business in Taegu , Korea with a capital of 30,000 won . At first , small business Mr. Lee mainly engaged in the export of merchandise , selling fish , vegetables , and dried fruits from Korea to Manchuria and Beijing . But in just over a decade , Samsung - which literally means " three stars " in Korean - has had a flour mill and sugar factory itself , following its own machines and sales operations , and eventually became the forerunner of a modern global corporation that is currently still carry the same name .
In 1970 the first Samsung produces black and white TV ( Model : P - 3202 ) which was started by Samsung - Sanyo . Samsung 's core technology businesses diversified and expanded globally in the late 1970s and early 1980s .
Samsung Focus increasing the technology produces founded two institutes of research and development ( R & D ) that helps develop its reach further into the electronics , semiconductor , chemical high polymer , genetic engineering , optical telecommunications , aerospace , and field new technologies of nanotechnology to develop network architecture .
On 19 November 1987 , Samsung's founder Lee Byung - Chull died after nearly fifty years of leading the company . His son , Kun - Hee Lee succeeded him as the new Chairman . During this period , the Samsung has a challenge for businesses to restructure old and entering new businesses with the aim to become one of the world's top five electronics companies .
P a g e Case Analysis | 6
The 1990s present a huge challenge for high- technology businesses . Mergers , coalitions and purchases are common when growing competition and consolidation . Pressed companies to rethink technology and offers its services . Business start crossing borders between countries and companies . Samsung unlock most of these opportunities with strategic refocusing its business to respond better to market demands .
In the mid- 1990s , Samsung revolutionized its business through its dedication to making world-class products , providing total customer satisfaction , and be a company that is clean - all under vision of " quality is the main thing. "
Although the 1997 financial crisis affects almost all business in Korea , Samsung be one company that can continue to grow , thanks to its leadership in the field of digital technology and tissue , and its concentration in the fields of electronics , financial and related services .
Samsung responded to the crisis by reducing the number of companies affiliated to 45 ( amounts in accordance with the rules of the Monopoly Regulation and Free Trade Law ) , reduce the nearly 50,000 employees , sold 10 business units , and improve its financial structure , lowering the debt ratio in 1997 was 365 % to 148 % at the end of 1999 .
In the early 2000s The digital age has brought a change - and opportunity - which was revolutionary for the business globally , and Samsung has responded with advanced technologies , competitive products , and constant innovation .
Samsung's commitment to be the best in the world has made Samsung as the holder of the largest global market share for the thirteen items among its products , including semiconductors , TFT - LCDs , monitors and CDMA mobile phones . With foresight , Samsung has made historic advances in research and development of semiconductor line , including flash memory and non - memory semiconductors special orders , DRAM and SRAM , as well as producing best -in-class LCDs , mobile phones , digital equipment , and even more .
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